Company Profile
GUANGDONG BIG TREE EDUCATION CO., LTD is a privately owned enterprise. It is located in the premises of Taixinglong Courtyard, Building 7, on the north side of Shanfen Road, Waisha Town, Longhu District, Shantou City, covering an area of 10,000 square meters with a total floor space of 13,000 square meters. The company’s name was chosen by its chairman to reflect the vision of creating a lush forest of trees—symbolizing growth, vitality, and a bright future—and ultimately benefiting children through playful, educational fun. Hence, the name "BIG TREE" was adopted. The company traces its origins back to Shantou BIG TREE Toys Co., Ltd., which was established in November 2003 with a registered capital of RMB 5 million. As a private enterprise, BIG TREE Toys has been dedicated to bringing joy to people worldwide by specializing in the export and R&D of high-quality toys. Its core product lines include plastic toys, electric plastic toys, educational plastic toys, and plastic toy sets designed to stimulate creativity and learning. In 2019, the company officially rebranded as GUANGDONG BIG TREE EDUCATION CO., LTD to better align with its evolving mission and operational focus.
After more than a decade of relentless effort, BIG TREE Company has fully leveraged the strengths of Chenghai’s toy industry chain and industrial cluster, collaborating with nearly 10,000+ toy manufacturing factories. Together, they offer an impressive portfolio of 43 distinct toy categories, encompassing over 800,000 unique products. These offerings are now distributed to more than 80 countries and regions worldwide, serving over 3,000 customers. As a result, the "BIG TREE" brand has firmly established itself in consumers' hearts and gained widespread recognition both domestically and internationally. Today, BIG TREE Company stands out as one of the most promising and dynamic toy enterprises in the Shantou region.
After years of solid growth, BIG TREE Company has evolved into a powerful and expansive brand within the toy industry. The company proudly holds multiple registered trademarks, including the officially approved BigTree (BIG TREE) and BIG TREE CARNIVAL trademarks. These trademarks are authorized for use on products such as game consoles, magic props, toys, board games, sports balls, fitness equipment, athletic gear, swimming pools (excluding entertainment accessories), roller skates, and Christmas tree decorations—though not including lights or candy items. In June 2017, the BigTree (BIG TREE) trademark was recognized by Guangdong Provincial Administration for Industry and Commerce as a renowned trademark in Guangdong Province. Today, BIG TREE Toys not only offers customers across diverse market segments a comprehensive range of high-quality, well-rounded toy products but also provides tailored professional services like product design and OEM manufacturing to meet their unique needs.
In the industry, BIG TREE has consistently been recognized for its rapid growth driven by a strong commitment to quality and exceptional customer service. To ensure top-notch product quality, the company has invested over 5 million yuan in establishing a state-of-the-art quality-testing laboratory that meets international standards. The lab’s testing capabilities cover a wide range of global certification standards, including CE, ASTM, HR4040, RoHS, REACH, ISO 8124, 3C, NM300 ANATEL, FCC, and more. Notably, the laboratory was officially accredited by CNAS (China National Accreditation Service for Conformity Assessment) in January 2016. Additionally, BIG TREE has successfully passed factory audits conducted by leading international organizations such as ICTI, GSV, and FCCA, positioning the company as one of the rare players in the industry capable of directly collaborating with major retail chains like WALMART. The company’s laboratory was also approved in 2014 by the Shantou Science and Technology Bureau to establish the Shantou City Engineering Technology Research and Development Center. In 2017, BIG TREE was further recognized by the Guangdong Provincial Department of Science and Technology as the Guangdong Provincial Children’s Educational Toy Engineering Technology Research Center. Furthermore, BIG TREE was certified as a High-Tech Enterprise by Guangdong Province in 2018.